There are two companies that aren't at this year's Consumer Electronics Show in Las Vegas, both literally and figuratively: Microsoft and Research In Motion.
Neither has a physical presence -- meaning a dedicated booth -- having decided after last year's show to go with their own dedicated events. RIM, for its part, is launching its long-awaited new BlackBerry 10 phones at simultaneous media events around the world on Jan. 30.
Microsoft, meanwhile, quit CES after last year’s show, saying it didn’t coincide with its product launch schedules. The software giant recently concluded a busy few months wherein it introduced new versions of Windows for computers, tablets and phones.
But more important than having an actual presence at CES, one of the biggest technology shows in the world, is maintaining mind share there. In this respect, Microsoft and RIM are virtually invisible this year. Meanwhile, Google and Apple — two other tech giants who also aren’t officially exhibiting — are everywhere.
A huge number of devices at this year’s show are coming embedded with a host of connectivity and sensor technologies, all of which are inevitably feeding into applications for tablets and smartphones.
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